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Our lives are orchestrated by online communities. We decide what to eat, where to go, and what to do based on curated imagery online. Slowly, but surely, we are becoming a culture teetering on the threshold between fantasy and materiality — where careers are made on Instagram and a poor Yelp review could mean the end. It is from within this fissure that journalist Oobah Butler has turned social experiments into a unique art form. His best-selling book, How to Bullsh*t Your Way to Number 1: a testament to falsehood and manufactured authenticity. https://images.squarespace-cdn.com/content/v1/5a671f68be42d65af2c769ee/1591802317896-B00W0AXKUVWIGX90EFNX/Screenshot+2020-06-10+at+16.18.20.png Press ‘INTERVIEW: Viral Sensation Oobah Butler explores How To Bullsh*t Your Way To Number 1’ CHEDDAR TV, NEW YORK, April ‘19. A TV interview in support of Oobah Butler’s debut book, ‘How To Bullsh*t Your Way To Number 1’. https://images.squarespace-cdn.com/content/v1/5a671f68be42d65af2c769ee/1569272872997-DNZ2UU3UJDRN7C8IGR5V/Screen+Shot+2019-09-23+at+22.07.36.png Press https://images.squarespace-cdn.com/content/v1/5a671f68be42d65af2c769ee/1591802116185-0W2O6DPMBKJG65TX7RN0/Screenshot+2020-06-10+at+16.14.45.png Press ‘INTERVIEW: Oobah Butler: Faking It To First Place’ in THE AUSTRALIAN, Sydney, July ‘19 Oobah Butler, the virologist of TripAdvisor, with his best-selling book, top left, and in his fictional “the Shed’ restaurant aka his backyard, top right, complete with imaginary menu, bottom right. Pictures: Twitter He used to be a musician. Wikipedia lists him as a writer and filmmaker. But Oobah Butler is damn nigh impossible to catalogue. What, after all, do you call a guy who faked a restaurant so well it shot to the top of TripAdvisor, even though it didn’t exist? https://images.squarespace-cdn.com/content/v1/5a671f68be42d65af2c769ee/f504f851-d634-44a8-a87d-d9c04d5102ab/Screenshot+2024-03-04+at+20.16.43.png Press - Make it stand out INTERVIEW: Oobah Butler is taking on Amazon, one bottle of piss at a time in Dazed October ‘23 As his new documentary The Great Amazon Heist airs on Channel 4, we sit down with the writer and internet prankster to discuss the company’s shady dealings, the lengthy legal issues he’s now embroiled in, and what it really feels like to bottle gold. https://images.squarespace-cdn.com/content/v1/5a671f68be42d65af2c769ee/1569270960818-4UIVMTV34UK6R9AEINMF/Image-2-1.png Press https://images.squarespace-cdn.com/content/v1/5a671f68be42d65af2c769ee/1569272677124-9NDCAFXGRJVNEHIEBU7O/maxresdefault.jpg Press https://images.squarespace-cdn.com/content/v1/5a671f68be42d65af2c769ee/920d3014-5a48-4bbe-8a50-b6c7e45262d6/Screenshot+2024-03-04+at+20.11.54.png Press - Make it stand out NEWS: Amazon Let Its Drivers’ Urine Be Sold as an Energy Drink in Wired WIRED, October ‘23 Amazon sold bottles of urine marketed as an energy drink, a new documentary alleges. The company is said to make it alarmingly easy to sell dangerous items to children. https://images.squarespace-cdn.com/content/v1/5a671f68be42d65af2c769ee/1569271419397-N0EC28LX1SNFNIKQGJPM/46355529_310809679521856_3556207958738075648_o.jpg Press https://images.squarespace-cdn.com/content/v1/5a671f68be42d65af2c769ee/1626351551858-M8FRNYT47RJLOY9YYKCP/Screenshot+2021-07-15+at+13.14.15.jpg Press - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5a671f68be42d65af2c769ee/1606390324658-0E1T5Q4SKM8IH5TFRV5N/Screenshot+2020-11-26+at+11.31.52.png Press ‘COVERAGE: Man Hires Hotter, More Successful Body Double To Attend His High School Reunion’ in THE AV CLUB, Chicago, November ‘20 Oobah Butler is probably the best prankster working today. In the past, he messed with the mechanisms of modern hype to create TripAdvisor’s top-rated London restaurant out of an impromptu backyard eatery and, in response to the resulting media frenzy, hired a team of body doubles to handle his appearances on international radio and TV news. Lately, he’s been making short documentaries for Vice about his new service, which allows clients to have an impersonator do things for them they’d rather not have to do. After helping a guy avoid skydiving with his wife by swapping him for a fake version of himself, Butler turned to a man in Maryland who wanted to impress his old classmates at a high school reunion by showing up as a hotter, more successful guy than he really is. https://images.squarespace-cdn.com/content/v1/5a671f68be42d65af2c769ee/1569271808442-VOXHXX55XBU9GSR9C4SR/Screen+Shot+2019-09-23+at+21.49.40.png Press https://images.squarespace-cdn.com/content/v1/5a671f68be42d65af2c769ee/1569273823456-V9431JDQ8QXR5B12QN37/28947597_194279124508246_2509424401305457937_o.jpg Press https://www.oobahbutler.com/live-talks daily 0.75 2023-06-28 https://images.squarespace-cdn.com/content/v1/5a671f68be42d65af2c769ee/1610570026147-9CB4EGR28T25K6HMM3PW/zurich.jpg Live Talks https://images.squarespace-cdn.com/content/v1/5a671f68be42d65af2c769ee/1610469814311-DTNO3C1KZP0CIL9JEDYP/IMG_3401.JPG Live Talks https://images.squarespace-cdn.com/content/v1/5a671f68be42d65af2c769ee/a4f23853-752d-4ee4-9527-64df8fae3ce5/1687903284238.jpg Live Talks https://images.squarespace-cdn.com/content/v1/5a671f68be42d65af2c769ee/1610471334822-5ONLI531UOVMP60ZG5EJ/Oobah+Butler21_mah_280319.JPG Live Talks https://images.squarespace-cdn.com/content/v1/5a671f68be42d65af2c769ee/1610469952352-TL50590D2V7SDVANDYIP/the_conference_malmo-16.jpg Live Talks https://images.squarespace-cdn.com/content/v1/5a671f68be42d65af2c769ee/1610471594804-0ZF1SE0AQTPDC1RWN90Y/foto_042-2-1080x675.jpg Live Talks https://images.squarespace-cdn.com/content/v1/5a671f68be42d65af2c769ee/1610570073129-B0LCTS8620C5VT2OWMXF/Oobah+Butler18_mah_280319.JPG Live Talks https://images.squarespace-cdn.com/content/v1/5a671f68be42d65af2c769ee/1610569994594-YCRUBGW22UGARKS4KK78/2A.jpg Live Talks https://images.squarespace-cdn.com/content/v1/5a671f68be42d65af2c769ee/1610469934750-B7W7GB022F9PVQFSH6F5/oobah24_bof_280319.JPG Live Talks https://images.squarespace-cdn.com/content/v1/5a671f68be42d65af2c769ee/1610476346248-4CKXPOIP22T01Y7RGLX0/janik-osthoever_nextm-2019_217.jpg Live Talks https://www.oobahbutler.com/mailing-list daily 0.75 2023-09-19 https://www.oobahbutler.com/television daily 0.75 2024-05-19 https://images.squarespace-cdn.com/content/v1/5a671f68be42d65af2c769ee/1630457329427-4MLTDMJT8Z2Y5DRLQ7D5/Screenshot+2021-08-31+at+17.48.35.png Television https://images.squarespace-cdn.com/content/v1/5a671f68be42d65af2c769ee/1630458132340-VRIHOY2ZE3JLY4HAKIN4/Screenshot+2021-08-31+at+18.01.01.png Television https://images.squarespace-cdn.com/content/v1/5a671f68be42d65af2c769ee/0387b720-62ae-4a34-84d5-b98ec9ad2603/Screenshot+2023-10-19+at+11.21.43.png Television - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.oobahbutler.com/book daily 0.75 2021-07-07 https://images.squarespace-cdn.com/content/v1/5a671f68be42d65af2c769ee/1625674015249-L5IV2MIUISTQ0ZQ9AD1S/Image-2-1.png Book - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5a671f68be42d65af2c769ee/1625674118767-PYYR90NA3GEYW609FEGK/AMA.jpg Book - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5a671f68be42d65af2c769ee/1625673635654-WGA7FE3TFM4XH3PL6KOU/oobah%2Bbook%2Bposter%2Bshadow.png Book - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5a671f68be42d65af2c769ee/1625673862349-DJ5F4BGTEHBE2AWQSR2A/Crown.png Book - Make it stand out photography by EVGENY POPOV.