Oobah Butler is an award-winning filmmaker and writer. Over the past two years, his work has gone from quietly admired on VICE Magazine and The Guardian to being renowned globally, recently being interviewed in the New Yorker, profiled by Scott Simon on NPR and endorsed by individuals such as Turner Prize-winning artist Grayson Perry, WIRED Editor Nicholas Thompson and scores of other world-renowned journalists like Grace Dent, Marina Hyde, Joel Golby.
For the most part, his work uses comedy and absurdity to comment on the modern era. For example, after releasing his recent stunning film and article in which he made the shed he lives in TripAdvisor's top-rated restaurant in London, Oobah dominated headlines globally in the climate of ‘fake news’, being interviewed on television stations all over the world. Singaporean parliament used his work as an example to inform new laws on fake news; The Washington Post penned a feature about his work. The likes of The Guardian and The New Yorker referenced it as a critique of online reviewing culture, while it was endorsed by the likes of NOMA chef René Redzepi and Observer food critic Jay Rayner.
In Summer 2018, he received three awards for his work; Content Creator of the Year at the Online Media Awards, Video Project of the Year at the British Media Awards and Best Content Idea at the British Society of Magazine Editors Talent 2018 Awards.
Whether it’s swindling his way as a fake jeans designer, Georgio Peviani, to the top of Paris Fashion Week or letting his Instagram followers vote on every decision he made for a day and thusly ending up 250 miles from his home, his ambition is to explore different worlds in an interesting, contemporary way.
Who is your favourite Etonian? I genuinely like Bear Grylls, who both went to Eton and drinks his own piss