Selected Press

Oobah’s work has been featured globally in the likes of the Washington Post,
Forbes, The New Yorker, BBC, Der Spiegel, The Guardian, Architectural Digest, CBC, The Times, Globo TV,
Wall Street Journal, NPR, Good Morning Britain, Good Morning America & more.

 
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BOOK BEST-SELLER LIST PERFORMANCE
MAY ‘19

‘How To Bullsh*t Your Way To Number 1’ reached:
#8 in Non-Fiction in the Los Angeles Times
#1 in Humor on USA TODAY
#2 Barnes & Noble

#1 in Self-Help & Psychology Humor on AMAZON US

For more press about the book, follow here.

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INTERVIEW: US Book Launch on NPR
April ‘19

On the launch of his new book, ‘How To Bullsh*t Your Way To Number 1’, Oobah sits down with NPR’s Robin Young to discuss the details of the book.

For more press about the book, follow here.

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AWARDS
2018-?

May ‘19, The Webbys: Best Use of ‘Video: Weird’
May ‘18, The Drum Online Media Awards: Content Creator of the Year 2018
May ‘18, British Media Awards: Video Project of the Year
May ‘18, British Society of Magazine Editors Talent Awards: Best Content Idea

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COVER FEATURE: Interview with Oobah Butler in Danish Newspaper POLITIKEN
April ‘19

Leading up to the release of ‘How To Bullsh*t Your Way To Number 1’, Denmark’s Politiken visits Oobah at his shed to discuss his work and the future.

For more press about the book, follow here.

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INTERVIEW: An with Oobah Butler on BBC RADIO 4
April ‘19

Oobah Butler is a writer and professional mischief maker. Last year he made the news for hacking TripAdvisor’s review system by getting his fake restaurant rated number one in London. Whether he's blagging his way into fashion week as a knock off brand designer or sending fake versions of himself on to the BBC, his pranks are often both hugely elaborate and curiously insightful. The BBC got him in to find out why he does it all.

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TV INTERVIEW: The man who made his shed into London's top-rated (fake) restaurant on GOOD MORNING BRITAIN
December ‘17

When you think about booking a table for a special occasion, do you look online for the best rated? If so, you might do so more cautiously after hearing Oobah Butler's story of how he became London's top up-and-coming restauranteur, without so much as sautéing a scallop. The Vice journalist managed to fool food lovers and tourists using Trip Advisor into thinking the garden shed he lives in was London's top-rated restaurant, thanks to fake reviews written by friends and some rather deceptive photography.

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INTERVIEW: Fake restaurateur sends fake stand-ins for TV interviews in THE GUARDIAN
October ‘18

A man who tricked TripAdvisor into making his fake restaurant the top-rated destination in London has struck again, after successfully sending fake versions of himself to appear on TV and radio stations around the world.

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CURRENT AFFAIRS: Singaporean Parliament Uses Fake Restaurant To Inform New Laws on Fake News VICE
March ‘18

Never did we think this fiendish lark would be significant enough for Singapore’s lawmakers to seriously discuss it in a special Parliamentary hearing. On March 16, Mila Pilao, Director of Core Technology Marketing at Trend Micro, was called forth to explain to the newly formed Select Committee on Deliberate Online Falsehoods how Butler’s stunt was even possible.

“He had someone put up a picture like this, where it’s held together by a foot. Um… but looking quite attractive otherwise,” Tong stated, pointing to the VICE article on a screen.

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FEATURE: The Never-Ending War On Fake Reviews in THE NEW YORKER
May ‘18

A feature by New Yorker writer Simon Parkin about the industry-wide phenomenon of review-brushing, featuring an interview with Oobah and his story as the central case study.

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TV EPISODE: ‘Unbelievable’ Japanese TV Special on the Shed at Dulwich on FUJI TV
March ‘18

Beat Takeshi presents an hour-long documentary about The Shed at Dulwich story for Japanese TV Station, FUJI TV. Oobah is both interviewed extensively for the program, and an actor plays him within the show.