‘HOW TO BECOME TRIPADVISOR’S #1 FAKE RESTAURANT’
The Shed at Dulwich was the number one rated restaurant in London, with foodies, celebrities and bloggers trying to get a table. The main obstacle for them, however, was that it didn't exist. Over the course of 8 months Oobah Butler used an assault of fake reviews to get his 'restaurant' to the hallowed top spot on TripAdvisor. With his phone perpetually ringing, PR agencies begging to represent it and TV crews pitching shows, Oobah decided he had no choice but to open its doors for one night only. Here is Oobah's journey into a false reality that captured the world's attention.
‘HOW I FAKED MY WAY TO THE TOP OF PARIS FASHION WEEK’
Paris Fashion week is iconic amongst A-Listers and fashion inner circles. It's the place where you find all the next big trends, the crème de la crème of fashion weeks. Georgio Peviani was getting loads of attention at PFW. Buyers from Milan wanted his denim in their stores, the inner-circle wanted him at their showrooms and A-Listers partied with him at night. But the man doesn't actually exist.. does he? This is the time Oobah Butler faked his way into Paris Fashion Week.
‘I SENT FAKE VERSIONS OF MYSELF ON TV AROUND THE WORLD’
We live in an era where people tailor themselves online, putting out an idealised version of themselves to the world. So why can't we do it in real life? In the wake of turning his shed into London's number one restaurant and getting a knock-off clothing brand into Paris Fashion Week, VICE's Oobah Butler decides to audition lookalikes and send fake versions of himself to TV and radio interviews internationally in a bid to improve his brand. But can he get away with it?
‘I BROKE DUMB LAWS IN FRONT OF POLICE TO SEE IF THEY’D ARREST ME’
Britain is an old-fashioned, weird place, and its esoteric laws are among the most ridiculous things about the place. From it being illegal to handle a salmon suspiciously, to the threat of having your head chopped off for wearing a suit of armour in Parliament, Oobah Butler sees if anyone takes any of these laws seriously by trying to break as many as he can—in front of policemen.